CLEARLY-LABELED BLOG 10

I: Starbucks:
Not so easy to navigate. PR didn't seem very eager to disclose how much they make

1.
Starbucks Media Relations
Valerie O’Neil, 206-318-7100

2.
Top Executive (and co-founder) Howard Schultz
Headquarters Address: 2401 Utah Avenue South. Seattle WA.

3.
Starbucks talks ALOT about their fair-trade, earth-friendly practices and health food moves such as the shift to 2% milk and ban of trans fats in their pastries. They have a lot to combat for they generally have a negative image in both of those areas--both as a huge corporation eating up the little organic-type coffee shops, and the fact that most of their product is high in sugar/fat. Also noted a lot are expansion in to other countries, both from the production and commercial angle, and the introduction of new food items/beverages

4.
"Consolidated net revenues of $2.3 billion, an increase of 20 percent. Net earnings of $151 million, an increase of 18 percent"

5.
6.
public: www.starbucks.com
media: http://www.starbucks.com/aboutus/press.asp



II: BMW:
Fairly easy to find information. Nice, clean-cut site with information readily available

1.
Andrew Cutler / Telephone: 201-307-3784

2.
Dr. - Ing. Norbert Reithofer
Chairman of the Board of Management

BMW of North America, LLC
300 Chestnut Ridge Road
Woodcliff Lake, NJ 07675

3. International racing events and car shows/reviews on new models

4. 2007 "sales revenue up by 14.3% to euro 56,018 million"

5.6.

public: www.bmw.com
media: http://www.press.bmw.com/pressclub/us02.nsf



III: Peets Coffee and Tea
An amazing site. It was simple to find the necessary information, even compared to the clean-cut but slightly complex BMW site (though that matches its image fairly well...)

1. Patsy Barich / Phone 415.848.8114

2.
Doug Welsh, "Vice President of Coffee"
Headquarters Address: 1400 Park Ave/ Emeryville, CA 94608

3. Primarily quarterly earning reports, but also company expansion and conferences, and introduction of new products and beverages

4. "Reports net revenue of $70.9 million, an increase of 17.7% versus last
year"

5.

6.
public: www.peets.com
media: http://investor.peets.com/releases.cfm


IV: Apple:
Fairly easy to navigate, though not as simple as Peets

1.
Steve Dowling, Director of Corporate PR/ Telephone: (408) 974-1896

2.
Daniel Cooperman, Senior Vice President, General Counsel and Secretary
Headquarters Address: 1 Infinite Loop/ Cupertino, CA 95014

3.LOTS of information about new products from software to laptops to updates. Also, releases about their quarterly reports

4. Apple "generated $24 billion in revenue and $3.5 billion in net income in fiscal 2007"

5.6.

public: www.apple.com
media: http://www.apple.com/pr/


V: Ahold (Dutch Company/owner of Albert Heijn chain stores):
The information was all simple to find. Easy-to-navigate site.

1.
Caro Bamforth, Director Media Relations / Phone:+31(0)20 509 53 43

2.
John Rishton, President and Chief Executive Officer
Address: Piet Heinkade 167 - 173 / 1019 GM Amsterdam / The Netherlands

3. There are a lot of press releases on Ahold's "share buy back program," a goal released August 2007 to buy back 1billion euro worth of Ahold's shares. There are also many press releases about their chains in countries such as the U.S. and Poland

4.
For 2007: "Consolidated net sales of €28.2 billion were 1.2% higher
compared to 2006. At constant exchange rates, consolidated net sales were up 6.1%"

5.

6.
public: http://www.ahold.com/
media: http://www.ahold.com/page/44.aspx